SO, let me be very clear:
If you wouldn't do it for me (or my family), I (we) won't do it for you!
If I invite you up for an event, you don't get to pick a different date.... unless you'd do it for me, I won't be rearranging dates and plans for you.
If you wouldn't make an exception for me, I won't make an exception for you.
And if you won't support my business, I won't support yours.
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